Book Smarts

Aren’t these photos just beautiful?  I found them while browsing Ksubi’s archaic website.  The brand, pronounced ‘soobie,’ was conceived by 4 Australian surfer dudes 10 years ago.  They’re known for being up to no good and that’s probably what kick-started their success.  Wouldn’t 300 live rats loose at a fashion show get your attention?  What amazes me the most is their non-existent design background.  Like the Rag & Bone guys, they started a line because they couldn’t find clothes (specifically jeans) that fit the way they wanted.  So banding together in their garage/design studio, they began to create and sew clothes that they knew looked like crap.  Hence, the rats.  In a Malibu Magazine interview, George Gorrow, one of the Ksubi founders said, “No one even saw the clothes, which was great because they were terrible.”

Fortunately, they don’t need the rat cover anymore because their jeans are pretty rad.  I own this pair and want this pair.

credits: ksubi eyewear 2009

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14 Responses to “Book Smarts”

  1. March 30th, 2010 at 7:50 AM

    liana says:

    yeahhhhh not only are they jeanious(lol) when it comes to jeans….but their shades are just as rad!

  2. March 30th, 2010 at 8:48 AM

    soph says:

    Oh I remember this ad campaign. Fits in well with your previous post :)

  3. March 30th, 2010 at 8:54 AM

    Brigadeiro says:

    Wicked pics! LOVE Ksubi jeans! I have around 7 or so pairs, haha…shame I cannot currently fit into any of them, doh! :)

  4. March 30th, 2010 at 2:04 PM

    tinja says:

    a bit crazy to let 300 rats loose at a fashion show, i don’t know how i would react to that 😀 but i didn’t know this about ksubi, i guess it’s still worth to know because I like Ksubi jeans!

  5. March 30th, 2010 at 2:39 PM

    valentina says:

    your blog is very beautiful and interesting

  6. March 30th, 2010 at 3:20 PM

    Sabine says:

    More books? Yes, they are cool!

  7. March 30th, 2010 at 11:10 PM

    Winnie says:

    They really are, they sure made me look twice at them!

  8. March 31st, 2010 at 12:56 AM

    katie says:

    that first pair of sunnies makes me want to kill myself they are so cool. I love everything Australian, I swear… and it always annoyed the hell out of me when people would call it Tsubi… its Ksubi its Ksubi! I would cry. Not that it made a difference because no one pronounced the T or the K. Ah well.


  9. March 31st, 2010 at 4:01 AM

    sauvage says:

    ohh how I love Ksubi. And this campaign was amazing.

  10. March 31st, 2010 at 2:15 PM

    pennerad says:

    love ksubi jeans, but their fit is a little wonky. have a favorite pair though that came all ripped and only slightly disheveled. looking forward to destroying them with wear. :)

  11. March 31st, 2010 at 6:39 PM

    Couture Carrie says:

    Really fun pics!


  12. March 31st, 2010 at 9:33 PM

    Isy says:

    Brilliant !!!

  13. April 1st, 2010 at 1:52 AM

    Justyna says:

    I just saw a post on theselby on one of the guys’ apartments… they have great taste and a great eye all around… (lovely pics!)



  14. April 1st, 2010 at 7:48 AM

    Coco says:

    stories like that are are really inspiring to me.

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