Aren’t these photos just beautiful? I found them while browsing Ksubi’s archaic website. The brand, pronounced ‘soobie,’ was conceived by 4 Australian surfer dudes 10 years ago. They’re known for being up to no good and that’s probably what kick-started their success. Wouldn’t 300 live rats loose at a fashion show get your attention? What amazes me the most is their non-existent design background. Like the Rag & Bone guys, they started a line because they couldn’t find clothes (specifically jeans) that fit the way they wanted. So banding together in their garage/design studio, they began to create and sew clothes that they knew looked like crap. Hence, the rats. In a Malibu Magazine interview, George Gorrow, one of the Ksubi founders said, “No one even saw the clothes, which was great because they were terrible.”
credits: ksubi eyewear 2009
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